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The item may be unpopular due to inappropriate branding or marketing strategy or pricing decision. So, review the pricing, select the right market segment and emphasize the best attributes of the items that would be beneficial to the customers.
In this most important is reputation and history of company in offering tenders with great transparency and ease of doing business.
consisitently reviewing the existing competitive market
Bidding shall be realistic also parallel prepare 10% const estimate to verify bidder estimate how accurate.
