Should we approach b2b and b2c digital marketing differently in Jordan?

That’s because marketing is not  distinguished by the company’s focus on B2B or B2C solutions, but by the  degree of “consideration” a buyer gives to the decision the marketer  wants to influence.  For the most part, B2C products are  “low-consideration” decisions, where branding plays a major role in the  buyer’s choice, while B2B products tend to be “high-consideration”  decisions where buyers need specific information before they commit.I’m not saying that brand is irrelevant to buyers of  high-consideration solutions, or that information is unimportant to  buyers of low-consideration products. Instead, I am suggesting that  there is an enormous difference in the weight that buyers give to these  factors, and that this has a huge impact on expectations and investments  in marketing.The fact that levels of buyer consideration so frequently align with  industries might explain the longstanding divide between B2B and B2C  marketing. But there are exceptions, and the interest in buyer personas  is amplifying the need for a more nuanced view.