Register now or log in to join your professional community.
Failure to embed a constant brand awareness among customers would lead to loss in brand equity.
Branding managers make a mistake of exaggerating the benefit of the product, when expectations do not measure up,the clients are disappointed resulting to decrease in sales.
Brand image is a powerful factor to make an unique selling proposition in the contemporary market. But Brand Managers are not aware to match a Brand experience with the Brand Image.
Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.