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A consistent, engaging digital presence is key to establishing connections with candidates who may not be job-hunting right now. By sharing information about your company on a blog and on social platforms like Facebook and Twitter, you help people get to know your companies on a more personal level — which can help them realize they’d love to work for you. Sometimes the best way to attract passive candidates is with passive recruiting — creating a corporate environment so appealing your employees are happy to spread the word about how great it is to work for you.
