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Which one will generate highest online sales, Google adwords or Facebook Adverting program in the middle east?

in USA and UK market Google adwords is leading advertising platform for generating leads and sales, Facebook took third place after Bings ads in USA and Europe market

 

the same strategy will not apply in the Middle East because Inhabitants are more on social media then other platforms

 

So now we have a challenge whether those people are converting or not. Please share your ideas and thoughts

 

 

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Question added by Babu Raj Devi , Head of Marketing - Freelancer , Beyond Autos FZE
Date Posted: 2016/01/20
Sageer Shaikh
by Sageer Shaikh , Sr. IT Project Manager , MindMatrix LLC

Facebook currently has two billion monthly active users, and AdWords reaches billions of people each and every day. so its really on you and your company whom you are targetting. Google AdWords is a great place to advertise if you’re looking to tap into that enormous search traffic. Facebook is a social network. Which means most people aren’t going there to find plumbers. Or sign up for services. Or buy products. Hope this help.

Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

That honestly depends on which industry you're from and who your targeting.

Ahmed Elbashatly
by Ahmed Elbashatly , SR. OFFICER , QATAR ISLAMIC BANK

In my point of view social networking in middle east stays number one in online ads and online sales as according to middle east middle eastern people obsession towards social media channels and facebook comes first then Twitter then instagram then snap chat and whatsapp.

Deleted user
by Deleted user

Answer to your question, depends on the kind of industry/product/service you are offering. 

Both the tools are equally effective and gives good return depending on your content and relevance. 

I advice, use both the tools and analyse to see the response. 

Online Marketing is not a equation or theory,   It's all depends on Industry, targeting, type of business and perfect planning.   Adwords and Facebook  both are leader in sales industry,  so you can't compare them. Only need is proper way and perfect timing. 

 

 

 

Mohammed  Ashraf
by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

It would be based on the type of businesses you are doing, all business can't promote online sales. 

Mohamed Dahlan
by Mohamed Dahlan , national sales manager , Al Rajhi Endowment Co. for Industry and Trade (Building Material)

Adwords is difinetly wider in terms of B2B; however, facebook ads can give better return for B2C.

Manoj Avinakrishnan
by Manoj Avinakrishnan , Business Development Consultant , Socialorange.in

In my humble point of view, each has its own strengths. Google adwords are more of sale oriented activity where the result are instant in cases. Where as the FB ads may be more of Brand building and remarketing related activity connected to Marketing of a brand.

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