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Technological tools have been used to optimise and improve areas such as education, humanitarian projects, collective intelligence or the development of creative ideas. technological tools are already present in many fields and fields, and we must learn to extract all the positive aspects of their use and application.
We Creative people should make the maximum use of the technology to enhance our reach of communication in various mediums... Digital space is what is in trends now and i think we ad people can now take our communication to our target audience through this medium. Correct use of appropriate technological tools will do magics
This is an open ended question, the answer to which could be never-ending.
But one could put it in perspective for a broader understanding...
Technology and advertising are both evolutionary in nature. They evolve with time and are goal oriented. And Advertising already has a wide share of technology intertwined such that they compliment each other.
But advertising also is an adverse contributor in terms of eco-waste... especially the print media.
So the best way for more technological meaningfulness in advertising would be through innovation such that it reduces advertising's carbon footprint on the planet, and yet reaching out to the larger audience.
Entering technology into ads
virtuallly animated billboards is the thing they do now
In advertising the huge cost of printing should be replaced with the electronic solutions. some cities in the world implemented the technology solution but i think energy will be a reason to back off and a huge investment to install these electronic units.
I think the greatest benefits of technology soluctions that can be used to improve the advertising processes are two aspects :-
1-Its Ease of use nowadays.
2-The wide audience that can be reached easily now using media or social networks & so on.
