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There's just something about print media advertising material that we need to hold on to like books; we are all capable of reading online (personally I am taking University classes online which includes downloadable e-books) but I will never 'not' want to read a book from a good ol paperback. I have the same feeling about anything tangible that has gone digital. We will never be one dimensional so we will always (at least subconsciously) be attracted to the touchable, tangible, print. As things quickly transition into the digital age, I believe that print advertising will actually become even more important, in demand, and yearned for.
factually i didn't know any thing about print media advertising but the easiest way to advertising is the social media pages which has to wings the first is that its free the second is that it has a popular case
I think simplicity is what make printed media advertising something special
Well, maybe won´t be hard to replace print media advertising with another form of advertising; everything will depends on the public that you have as target. But anyway, considering all the possibilities that we have about advertising, "Above the line" (such Press, TV, Outdoors, Radio, Cinema, WWW, etc)and the "Below the line" (such as Relationship Marketing, Sponsor, PR, Fairs, Expositions.. etc), I think Print media advertising still has an important role in any communication strategy. And for several reasons: a) The sensory media experience - For example, try to advertise a perfume with a small tester offer in digital! Impossible right. (unfortunately, but is being developed). You can do it easily in Press Media. b) The media advertising can be easily accessed and shared - Imagine if a magazine is placed in a coffee shop. With only one exemplar, if it will be read by all clients, you´ll have several readers with only one exemplar; with the advantage that you caught different profile readers. c) Create engagement -- this is the key to the success. Print media is a trusted source for news and other information, such as magazines with diverse content areas (news, education, entertainment..and so on), so it´s desired by different publics. d) Segmentation - Somehow the several media press that we have on the market allow us to choose the best segmentation for our product/service when we want to advertise. e) Internet access - as we know not all people/our consumers have internet access.(For example, in KSA we have seventeen million internet user´s, in thirty million population (plus eight million expats) f) Increase your advertising with opinion articles - Why don't "hire/pay" some opinion leaders/makers to talk about your product/service in your advertising... .... adding print increases your ROI - An effective Marketing campaign works better when Print media is used with other media supports, as for example www media.
Hope I could help with my opinion, thanks
WOW, I was going through all the answers and it felt that everyone missed the obvious :)
Printed media advertising does not need electricity to work. This is a huge advantage in3rd world countries where electricity is NOT taken for granted and internet is very slow.
lets get marketing into your question and put the P's, always remember we have to consider the PEOPLE, PLACE, PRICE and PROMOTION. What is the important part of print media advertising? know your PEOPLE or target market, make sure that you'll be able to touch and catch their attention.PLACE, are you advertising in a right place? for me, i have to say that there is no perfect formula of advertising, since we are in a diverse market, its a matter of trial and error.
I think the most important reason of the print media advertising success is its ease of use & reach for the older generations who are not using so much technology till now & I think they are still big amount of people.
The important features of printed media advertising is a form of communication that comes in many different types
-Newspapers are most useful for geographic segmentation, especially for local companies, and magazines offer a highly selective and efficient medium
-Audience interest is a critical strength of the traditional print media. Readers typically elect to purchase and read newspapers and magazines, and often have interest in ads that closely relate to the medium's topic. Local newspaper readers, for instance, usually take note of messages and promotions from local businesses. Magazine readers will often take interest in messages related to the magazine theme. For example, fitness magazine readers may thoroughly review and analyze an ad for fitness equipment
Print advertising is directly related to the Brain Mapping. Whatever we see in print creates an impact on subconscious part of the bran and remain for long, this has been proven by various studies available in public domain.
My Take : We always have a dedicated time to read News Paper that's why advertisement create a huge impact on our mind where as for other medium we don't have a dedicated time.
It's reach, regardless of technology and education.
