Register now or log in to join your professional community.
Traditional advertising isn't dead yet, and there is still a substantial audience for it. Printed media advertising and other similar mediums have proven effective and profitable so I wouldn't ignore them just yet.
I agree with Colleen, printed media advertising is not over by any measure. I would advise you to get some data on the Jordanian market by independent research agencies and check customer acquisition costs in Jordan through both online and offline mediums and make your decision then.
The truth is there is no clear cut formula; depending on your demographics you want to reach, you will need to mix and match. It is not this or that, but most times a careful combination.
you should pay little attention to printed media advertising because it became old fashion its my idea
There are many factors to consider here.
1. Product life cycle : Companies should focus on acquiring innovators when the product is new to the market. Marketing to early adopters or late majority may not work.
2. Costs involved : In the current age, money is scarce resource and making the most of it is important.
3. Where are your high value customers located ? If your high value customers are using mobiles and the internet you may be able to reach them at a low cost. The job of a marketer is to follow their high value customers and not worry about any particular media.
4. Also identify if you have resources to do digital marketing inhouse or find a specialist who can help you with a digital marketing strategy.
There agency bills, many marketers also ads
When do you want to take care of the publicity work should Takhtari words Lada was read or heard whenever a few words whenever they Jaddabh the most important and meaningful
And means metal printed newspapers and magazines, whether paper or electronic images there express Aktar words and words must be some simple merger
And expressive in both cases
For prices in Arab countries known audio always more expensive than reading words, the most expensive publicity in radio bacterium from newspapers and ultimately must know
The publicity has specific period and ends astronomical final option that Takhtari what Chaiy
You shouldn't pay much attention for the printed media advertising, but you could gain good experiance from its simplicity to improve your skills
Would suggest you to refer the industry impact report and try to find out the market share of each of the advertising medium. This will help you in planning and define your course of action accordingly.
My Take : Logic supported by Facts always work.
If your targeted audience are old people ( who still uses newspapers & so on) so you should pay some attention to the printed media advertising, otherwise use the new methods of advertising.
I am not familiar with advertising industry from Jordan but I can tell you that printed media advertising are not so powerful unless you have a small audience and very targeted like doctors, lawyers or dentists ... its used only for an certain audience which you already interact with. Otherwise its a waste of time, money and ideas ... You can use digital ads, discounts for subscribe at your newsletter (and after send newsletters) or buy databases with emails addresses
I don´t have much experience in Jordan Media Market and beside it I really never studied it deeply.
But in the past I collected some info about the printed media advertising, like this:
"1.3.1.1
Print Media In the past five years, the circulation rates for the seven most read daily newspapers in Jordan have remained steady.
The top two by circulation are Al Rai (, a day) and Al Ghad (,–,).
The print sector accounts for percent of the total advertising spend in the country. Newspaper advertising spend was estimated at US$ million in.
Today, percent of Jordanians use the internet daily as a news source.
A poll by the International Research and Exchanges Board (IREX) revealed that only.8 percent of Jordanians had read any news publication within the days prior to the poll; percent read daily newspapers,.4 percent read weeklies, and.7 percent read monthly publications.";
in https://www.opensocietyfoundations.org/sites/default/files/mapping-digital-media-jordan.pdf
Check this document Dana, maybe you can find some interesting info for your concern/question.
Advertising is amessege you send to the people , select the best time and place to send your messege
