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Most people are looking for product/solution/service or issue by typing in search engine general words rather than specific brand or company name. And then they are choosing the relevant answer within few first links which appear at the top. For this reason it is important for - brand visibility and growth - to choose relevant key words.
It is also good to remember that SEM has two sides: SEO and PPC and both of them should be invested in.
Find became the online catalog of the most important things marketing because it depends on the delivery of information very quickly all over the world and no shortcut to a country or a specific place
