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The marketing technology stack—if you haven’t heard of it, it’s time to get yourself educated. What is it? Well, it’s the love child born of the marriage of the Chief Marketing Officer and the Chief Technology Officer. They named their baby Chief Technology Marketing Officer, and gave it it’s own department. The marketing technology stack is it’s toy chest.
You have to know about your goal, your targeted audience, your network type, maximum information collection by user, network security type, use of medium and media, user friendly environment etc.
