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What is more important customer satisfaction or customer loyalty?

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Question added by salah hamza , Catering Sales Manager , Al-Washim company for food services
Date Posted: 2016/02/01
Mudassir Amir
by Mudassir Amir , Senior Officer - Internal Controls , Dubai Islamic Bank

Customer satisfaction eventually leads to customer loyalty. If I am not satisfied with services provided by my service provider, my loyalty towards the service provider would be 'ZERO".

 

Customer satisfaction is most important.

salah hamza
by salah hamza , Catering Sales Manager , Al-Washim company for food services

Loyal customers spend more, are willing to pay higher prices, refer new clients, and are less costly to do business with.

 

abegael salac
by abegael salac , team member,cashier , al homaizi foodstuff company

for me costumer satisfaction...y?simply bec.if our service to our costumer are consistently with a good service our costumer they will become happy and they will come back again again in our restaurant..

Vaseem Khan
by Vaseem Khan , Channel Relationship Management , Proptiger.com – Elara Marketing Services Pvt Ltd

Customer satisfaction is more important as loyalty follows if the customer is satisfied and delighted,

Customer satisfaction is more important when a customer is satisfied with your services they will come back for more

Malvika Sood
by Malvika Sood , Client Relationship Management , Data Capture Systems

Satisfaction for sure as a satisfied and delighted customer will be your best advocate...

Majid Wangade
by Majid Wangade , Senior Accountant , KANTOUR LIMITED COMPANY ( Real Estate, Construction and Asset Management )

Both are important, if the customer is satisfied customer will stay loyal.

Salman Akram
by Salman Akram , Kaizen Leader , Toyota Multan Motors

A Satisfied customer is always a loyal customer.

Faris Bafaqih
by Faris Bafaqih , Manager General Ledger , Saudia Arabia Logistics - SAL

In my opinion, I agree with one of the answers that customer satisfaction more important cause once he/she's satisfied, he will be loyal.

Furrukh Amin
by Furrukh Amin , Visiting Faculty Member , University of Karachi

Customer Loyalty indeed! One Loyal customer can give you multiplications of satisfied and further loyal customers. They are your word-of-mouth marketers

Nuno Menezes
by Nuno Menezes , E-Commerce Manager , Riviera Hotel Carcavelos

With a recurrent customer satisfaction you'll turn that customer into a loyal follower, maintain your action course at the same standard you manage to bring him back, and things will work out 

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