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What is the best return on my digital investment?

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Question added by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group
Date Posted: 2016/02/03
Katarzyna Sligowska
by Katarzyna Sligowska , Product Expert , Mango-Media

It depends what do you expect, set your goals, plan how to execute it and when you can expect ROI. The best what you can get are leads I would say.

Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

It really depends on what targets you set for yourself.

Digital marketing is simply a new platform for marketing, hence if your intention was market penetration and you achieved it, that's an excellent ROI. (that can be gauged by pr-defining the number of users you wish to reach etc)

 

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