How to choose the best digital marketing agency?

Think about hiring an employee. The process of selecting the best digital marketing agency should be the same as hiring a new employee although the relation will be different, the selection criteria will be almost the same. In both cases, you want to hire someone or agency with specific skills that will deliver value to your organisation and you want to make sure that the agency is truly qualified to deliver on brief and budget and will also remain accountable throughout the life of the project and or campaign. This is something you would also expect in an employee.

You would certainly do the following;

• Ask probing questions
• Check references and follow them up
• Prepare your brief with primary and secondary deliverables
• You need to know if they do outsource and probe accordingly
• Agree on tracking and reporting methodologies
• Ask for recommendations through-Talk to friends, relatives, employees and shop around
• Negotiate a fair contract
• Check their website for past projects and access creativity and innovation levels
• Meet the team before you hand in your project or commission.
• Stay away from those desperate with cheap services
• Ask them how they are going to use your marketing budget outlining where what % goes.

You will need to know that the best might necessarily provide the expected out come.

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