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In the field of general restructuring of financial institutions Do we have to focus on cost reduction or increased profitability?

Profitability Improvement Profitability Management Reduction Business Development
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Question added by Mohammed Al-qariab , Head of Credit recovory and remedial , Jordan Dubai Islamic Bank
Date Posted: 2016/02/03
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Apparao Kancharla
by Apparao Kancharla , Business Development Manager , Howden Insurance Broking

To me it should focus on cost reduction leading to profitability

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