What are the concepts of set up marketing plan budget?

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company.

Some statistics have shown that up to% of small- to mid-size companies operate from a budget only — without a written plan to accompany it. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies.

Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics. A good marketing plan typically includes following concepts:

 

·         Financial goals

·         Positioning strategy

·         Brand strategy

·         Product/service overview

·         Detailed goals by product, distribution channel &/or customer segment

·         Sales plan

·         Major marketing campaigns

·         Detailed budget

·         Dates to review progress

First we should explain why we create a marketing plan budget; we can not put any plan without assigned a budget for it, so how you can implement the plan (in ant field of our life) without money.

Then the concept of marketing plan budget stand on:

1- What should we do?

2- What is the size of our organization?

3- What is the size of targeted market \\ region and what kind of customers we have?

4- Period of marketing campaign.

5- Product life cycle.

6- Marketing researches and marketing inelegance information before the campaign.

 

Often, marketing manager the person who responsible for this budget and spend the assigned money for this plan, in order to control and monitoring the levels of achievement and know well where and how the money spent     

Marketing budget is calculated based on the total budget

 

Small businesses must learn a large part of the budget will tend to marketing, whether electronic or other marketing. Studies have shown that emerging and small companies must use% -% of the budget for the marketing process either if you are completing pre-plan and former employment, you must customize7 -% -% of the budget

I think all has been said already, but what interested me is relation between marketing concept and marketing plan. There are many marketing concepts and each may have pertinence with marketing plan. Depending what is important for you - would that be brand awareness, positioning or segmentation, specific pricing strategy or other - find out and follow it. 

Obviously, it isn't about multiplying concepts but choosing among them the right one - analyse it, plan it and focus on the process.

I think Mohammed Ashraf has answered your question.

However, a marketing plan addresses what is it that you want to achieve and how you are going to achieve it.

 

Therefore, you start by setting up goals. How are you going to achieve those goals based on the amount of budget available for that purpose.

 

Your goals might be increasing sales by% within6 months, Drive increased traffic through paid, earned and owned media by% including but not limited to promoting a discount, increasing the amount of downloads or sign-ups etc

 

So with the budget and IT facilities available, how are you going to get to those goals? That is to say, what channels are you going to deploy to achieve your target goals?

Is that through your website, social media, blog etc

Are you going to bring in local search for local offerings through Google local online listings?

Where are your target customers actually active? How do you reach them again? Do you reach them via online review sites, blog, social, ppc, deals on coupon sites, asking happy customers for referrals etc

 

To finalize the budgetary part, you will need to identify the value of a sale, referral and or inquiry to your business. With that already done, the next thing will be to factor in the costs involve in all the activities which might including, the cost of working with bloggers, running online ads, listing deals on coupon sites, working with affiliates (performance marketing)

 

Finally, it is worthwhile mentioning here that; a marketing plan is an extract from the marketing strategy. It means your marketing plan is informed by your marketing strategy.

 

I hope this helps!

The Marketing plan and its concept depends on the product or services you choose to market.

It also depends on the scale of business you want to target and the available resources you have and can afford to and serve quantity to the customer in time.

 

Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics. A good marketing plan typically includes: Financial goals Positioning strategy Brand strategy Product/service overview Detailed goals by product, distribution channel &/or customer segment Sales plan Major marketing campaigns Detailed budget Dates to review progress

this article will summarize what you want

http://www.entrepreneur.com/article/ 

many people above has given good answers