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Personal selling is commonly used for products such as life insurance. Identify the reason behind this practice?

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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2016/02/06
Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

People by people, hence you're more likely to buy such products from people you feel understand your genuine need and have the best possible solution for it.

Vikas Bachhuka
by Vikas Bachhuka , Sales Manager - Tire, Lubs & Batteries , ALI ALGHANIM & SONS AUTOMOTIVE CO.

Every product which requires technical information to be passed from seller to buy will require personal selling. Hence for product such as insurance personal selling is the most common selling technique. 

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