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What are the key trends in marketing that you foresee for the b2b industry?

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Question added by Sanjay Dukle , Head of Partnerships , VERNOST MARKETING TECHNOLOGY SOLUTIONS
Date Posted: 2016/02/06
S Senthil Kumar
by S Senthil Kumar , Assistant Manager , Akshay Software Technologies Ltd

Key trends for b2b industries foreseen would be

 

1. Key Strategic Account Based Marketing

2. Distribution Channel and partners based marketing

3. Digital Marketing Strategies

4. Virtual Market Promotions and business networks

 

Thanks

Senthil

Deleted user
by Deleted user

Current trends in B2B:

1- Customer Relationship - Most important element in B2B is developing customer relationship and loyalty.

2- Services: Customer experience generated by services.

3- Digital Marketing: To increase customer base.

4- Content Marketing: Strategy used now by marketing to influence customers by key features exploration.  

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