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Relationship marketing would most closely approximate which stage of the evolutionary selling process?

Marketing Communications Planning Marketing Management Marketing Mix Marketing Strategy Brand Management
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2016/02/06
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Jean Samy
by Jean Samy , Area Marketing Manager , Popeyes Louisiana Kitchen (QSR concept)

Relationship marketing would surely come at the end of the marketing cycle. As the name suggests, once the relation is established, the potential customer becomes a buyer/ customer then its up to the Company to deepen or strengthen that relationship through CRM programs, loyalty programs, exclusive member offers etc.

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