What is the most important pillar in the brand equity for any luxury brand ?

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What impact does brand equity have on profit?
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Mansur Mukkannan
22-August-2020

Image Branding Brand Analysis Brand Equity

Question added by laurent DUSAUSOY , Business operations director , Al Ostoura
Date Posted: 2016/02/07

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1 Answers

Milica Novkovic

by Milica Novkovic , Account Manager , TCBC World Wide

My Personal Opinion - Perceived quality

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