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In view of marketing, what do you understand customer equity ?

Marketing Customer Satisfaction Customer Service
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Question added by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group
Date Posted: 2016/02/08
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Asghar Ali
by Asghar Ali , Events & BTL Manager , Outofbox Marketing Solutions

Customer equity is the total combined customer lifetime values of all of the company's customers.

Toskha Camille Autor
by Toskha Camille Autor , Financial Advisor , Sunlife Finacial

Value of potential future revenue generated by a company's customers in a lifetime. A company with high customer equity will be valued at a higher price than a company with a low customer equity.

Emad eldin madani
by Emad eldin madani , cashier superviser , uae exchange

customer equity is mean of how to provide my customer the value

provide product or service to my customer in good quality and premium price

 

PETROS TZANIS
by PETROS TZANIS , RETAIL SALES DEALER , EUROBANK

  • improving consumer service
  • improving the value or desirability of the brand
  • improving goodwill
  • improving brand popularity such as by advertisements
  • improving the trust of the customer towards the brand

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