If you want to introduce a new product to the market, what strategy will you choose market skimming strategy or market penetration strategy and why?

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Ghada Eweda
21-April-2016

Market Evaluation Market Access Market Identification Business Development

Question added by Asad khan , Product specialist , shaigan pharmaceutical
Date Posted: 2016/02/09

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by Razane Trad , telemarketing , Nobilis

according to Ansoff matrix, where the company wants to introduce a new product to an existing market, it must adopt the strategy of skimming. and this is in order to increase its sales.

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If you want to introduce a new product to the market, what strategy will you choose market skimming strategy or market penetration strategy and why?

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