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Best marketing and business development plans books :
1 - Extraordinary Popular Delusions and the Madness of Crowds
2 - The Long Tail
3 -Guerilla Marketing
4- Permission Marketing
5- Buy-ology
They are top5 in marketing
But the top5 in business development plans are:
1- Your first business plan
2 - Founders at work
3- Becoming a coaching leader
4- Basic business statistics
5 - The successful business plan
GOOD LUCK
Since you are running a startup, i would advise you to look for practical knowledge which can be applied. Running a startup means you have less time on hand and books can take a lot of your time. Instead of just reading lots of books, make friends and find mentorship with people who are both well-read and also have had both success and failures in startups in your local community.
Reading books about marketing and business development plans is a good habit but most importantly, you need someone as a sounding board to discuss the books. Most of the concepts in books come from the west which has an advanced free economic system which goes hand in hand with democracy and entrepreneurship culture. These concepts are not directly applicable to the east. Also, what is good for others may not be good for you.
I have done some research in bahrain for the marketing, advertising solutions companies and find that there are gaps in the market you can fill. You can create many business models but what will work for you would be based on the resources you have. Good luck to you !
I would recommend you read " The lean startup " if you have interest in technology business. But before that, i recommend you read, "starting with why : How leaders inspire people". I meet startups regularly and find there are many common mistakes entrepreneurs do in this region.
You must read
They're both extremely simple but insightful reads about marketing and business development plans!
Philip Kotler is considered as the father in marketing. He has written many books you can refer some of them listed below;
1) Marketing Management
2) Principals of Marketing
3) Strategic Marketing Management
There are many books by many authors which you can refer apart from the above.
Some good books about marketing and business development plans are:1.Youtility:"Why Smart Marketing is about Help not Hype" By Jay Baer
2.Purple Cow By Seth Godin.
3.Marketing in the Age of Subscribers,Fans and Followers By Jeff Rohrs.
4.Selling you without Selling Out. By Marc Ecko
Thanks for invitation, here are some great books about marketing and business development plans:
- Marketing principles.
- Organization Theory
- Management principles.
Thinking in Systems _ selling without selling, are some good books about marketing and business development plans
Thanks for invite , in Marketing here is : Principles of Marketing by : Philip T. Kotler , and in business development : Thinking in Systems by : Donella H. Meadows
LIMITLESS, is a great book about marketing and business development plans.Get a FREE Copy here http://tinyurl.com/jkhetnr
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When it comes to business development plans, I think and Love Marketing Management by Philip Kotler , its easy to get and interesting also .. have a try ..
