As a graphic designer in an advertising agency, what is easier for you to do, creating advertisements for a print media campaign or creating advertisements for an online campaign, and why?

if we talk about a graphical side Both of them easy to do as a graphic Designer,

• In case of preference comparison between both of them, we can say that in the case of design online ad campaign preparing options are more simple in terms of file settings and size as well as supports many colors options for example but not limited to ( Metallic colors ) (Note: some printing plotter support these kind of color but it will increase cost of printing )

• In the case of print advertising campaign we give more consideration for color ratios and printing method (offset or digital ) and print quality depending on the quality of the printing plotter, in many cases are re-printing of the errors which occur in certain proportions of colors or proportions printer software profile.

So it's easier if you go to design online ads Campaign you will get more chance to insure that everything is OK before publishing without any additional cost and you will get the right feedback about your design effects through interaction  of target consumers with your ad.

have a good day

In my ad agency experience as an art director and graphic designer, the online part of a campaign is basically integrated within the whole project. Whatever concept gets approved is then translated into creative materials like TVCs, print ads, radio ads and of course the online works. So its more like a question of how solid is the concept? Is it on-strategy or off-strategy? And how easy or difficult is it to produce.

That's a great answer above.

I would add the following.

Depending on whether your design message is being delivered by the "right" media to the "right" target market, your will be reaching highly qualified leads.

designing for offset printing is difficult then others,

designing for website or online campaign is much easier, because when u hit CNTRL+1 u can see what exactly it looks like on the site

but when you are designing for offset printing, u need to cover all the things like edges, fonts size, contrast of text & background etc,,,,

in digital printing its also easy because if u design for large format printing there is almost no issue of text size or something,

 i'm a designer for digital printing & advertising company so designing for online campaign or digital printing is much easy for me then design for offset

the both same for me... and its pending for the designer

I think creating advertisements for an online campaign is harder because it's meant to be seen by much more people than printed media