What will you choose as a benefit for shopping with a brand if given a choice - loyalty points or a discount voucher, and why ?

promotions attracting the customers specially if they know the brand, we have to meet the customers needs and wants with a high quality and appropriate price to make the customer loyalty and the loyal customers are always support the product by the word of mouth and it's the most affective type of marketing so its very important to satisfy the customers to by loyal.