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What do you think will make a bigger impact on consumers - 1. a celebrity endorsing the product or 2. the brand supporting an important social cause which will help the society. Kindly share your views?

Tactical Marketing Corporate Social Responsibility Consumer Retail Business Development Social Media
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Question added by Sanjay Dukle , Head of Partnerships , VERNOST MARKETING TECHNOLOGY SOLUTIONS
Date Posted: 2016/02/12
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Katarzyna Sligowska
by Katarzyna Sligowska , Product Expert , Mango-Media

It depends on the consumers' preferences - you can make small survey to check it as each country is different. From my experience in FMCG - I would say celebrity.

Mohameth Sajith
by Mohameth Sajith , Sr Project Sales Executive , United International Company

it depends on your customers, you should study your consumers preferences first.but from my experiences celebrity endorsements have been more successful in many cases.

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