Register now or log in to join your professional community.
Why you need to know: Those revenue-generating customers may be monopolizing your resources and preventing you from being able to service others and increase profitability.
Where to find this answer: Review your gross profit by customer, and ask your employees which customers are the biggest abusers of company resources.
The five metrics to identify most valued customers are:
Firstly we have to say that all the customers are equally important for the organization. However, while serving the customers, you can make some segmentation and assign particular person to serve that segment
Corporate customer: They place high value orders, generate good profit for you and also generate good image of your product. So, it can be said that corporate customers are most valuable customers
Mid-level Retailer /Grocery shops: They take your goods at the remote corner of city or country and make it visible to the customer of rural area and thereby increase your market share. These retailers do not buy high volume individually but if you sum their figure, it would be a big amount. Mid-level retailers may be costly to serve but provide you a window of opportunity to expand your market share.
The most valuable customer are the routine customer they r the most loyal ones and i think a price sensitive customer can be costly sometime and sometime losing a routine customer can be very costly.
Though every customer is valuable for all business, but when it comes to repetitive sale, below customers helps;
1) Loyal
2) Knowledgeable (educated)
3) Repetitive
I would say loyal customers, those who value your effort to improve the product/service, those who share their opinion or ideas and are still with you even you stumble.
