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There could be a number of barriers to international marketing, and greatly depends on the service and/or product one is trying to market.
An obvious barrier is that the service/product one is attempting to market is not appropriate or sought after in every country or region (e.g., air conditioning units are probably not high demand articles in cold-climate regions while heating devices would most probably be low demand in hotter regions etc).
Another barrier is language. If one cannot communicate efficiently with the target market, it's a bit of a challenge marketing the service/product.
Another barrier would be culture. For example, one would have a struggle marketing certain items in countries that are regulated or greatly influences by orthodox religious rules (e.g., trying to market bikinis in regions where it is a taboo for females to expose themselves beyond a certain degree).
● Tariffs● Government subsidies to domestic firms
● Restrictions on foreign firms' product offerings
● Restrictions on foreign firms' advertising
● Regulation of foreign firms' pricing
● Government buy-national policies
● Discriminatory taxation (i.e. higher premium taxes for foreign insurers, non-deductible of foreign insurance premiums as a business expense)
● Government competition
● Government controls/restrictions on reinsurance
● Prohibitions of foreign firms' membership in national trade associations
● Foreign exchange controls
● Prohibition of brokerage activities
● Necessity for “dash'' payments to local government officials
● Government controls on data or written material transfer
● State/provincial regulation instead of national regulations.Lack of complete and reliable data for various services sectors on a global scale
● Tendency of governments to protect domestic firms from foreign sources of competition and to buy only from domestic service suppliers
● Tax laws linked to immigration status
● Limits placed upon international transmissionof data or transnational data flow constraints
I think biggest challenge in international marketing is to understand the need of the target customers. Then plan our product positioning so that the customer feels interested to switch from the existing supplier. Also the government rules and the currency fluctuation plays an important factor.
The main barriers to international marketing are:
1) Socio-cultural differences which includes langauge, caste, creed etc.
2) Political environment
3) Economic environment
4) Technological environment
5) Skilled workforce etc
There are several barriers out of which the most common ones are below,
1. Negotiating Environment
2. Cultural Issues
3. Ideology
4. Foreign Bureaucracies
5. Foreign Governments
6. Currencies
7. Instability of the Relationship
I think best description of international marketing is international communication. Its all about how to position companies in different cultures, where negotiation environment have its rules, language and the accent, customs and traditions, governments an its politics.. Its all about communications that will define the 4P in any market globally. if any company adopt the communication strategy as the barriers, it will succeed in the business.
I think biggest challenge in international marketing is to understand the need of the target customers! what they expect from company's offerings and are they ready to accpet it or not !!
cultural adaptation- governmental laws- currency-product adaptation
1. Negotiating Environment 2. Cultural Issues 3. Ideology 4. Foreign Bureaucracies 5.Foreign Governments 6.Currencies and 7. Instability of the Relationship
