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Providing distinctive product (or fantastic service) a thousand times stronger than the work of a successful marketing campaign .. on this principle was built huge fortunes, more than those that have been built on the ruins of an impressive marketing campaigns, product / content-free service. That's why I made the strategy in this article is to create an innovative product with a weight gives better results in marketing and sales, because that creativity was not in the product is the basis, I will not sing his creativity in marketing thing. Explained words, if your product is better than competitors' products was not, all the marketing campaigns will not find an echo, or a competitive advantage, good or unique features in the market in which it competes.