We know that data mining is important for big companies. What would you say is it important also for SME?

Data Mining can be useful for SME companies in a lot of fields which cannot be solved by traditional analytical solutions. Predictive models can be very useful for SMEs, it helps decision makers to make decisions. Text mining can be also useful to extract some useful information.

SME can benefit greatly from big data, whether it be internal or third party. Not only will big data support marketing and business development in reaching a targeted audience. It is an imperative tool for continued growth of the business.