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What should you to optimize the digital campaign for better CTR?

Here we are talking for the IAB banner we run not the High Impact.

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Question added by Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
Date Posted: 2016/02/20
mahmoud Hammad
by mahmoud Hammad , مهندس زراعى ثالث , كليه طب الاسنان - جامعه الاسكندريه

 

 

Never run PPC campaigns without a “great” understanding of your client’s business & goals

Always set your Max. CPA targets

Setup your Adwords account with proper thought and planning

Run campaigns with Conversion Tracking

Optimize your campaign settings

Never Ignore Negative keywords

Run re-marketing campaigns

Don’t monitor and manage everything manually

Continuously optimize ad copies & landing pages

 

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