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I have some food and non food quality and cheap stuff from india. I want to market it in Uae. What is the way?

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Question added by Anwersha Sulthan
Date Posted: 2016/02/21
Zishan Haider
by Zishan Haider , Sales Manager , Barkha International (Pvt) Ltd.

you should follow minimum quality control measures of U.A.E market for approval.

Also consider ocean freight, port duties and government taxes, warehouse cost and operational cost then you can know it is feasible to market or not.

If after doing all  thing it cost remain cheap as compare to same products available in the market.

 

Then your target market should be middle class and place your product  in middle class area.

 Manage your store effectively  e.g proper racking in store, Hire energetic and cooperative staff.

 

Follow appropriate marketing tools that are cost effective because you are selling cheap products that is why you can not spend much money. SMS marketing is better tool. Give some ads in newspaper.

Television ads at initial stage are not recommended.

Hire some sales person to promote your product on commission bases only.

your behavior and prices will attract customer gradually.

In initial stage you will face tuff time because product launching is not a easy process.

 

 

Erum Sheikh
by Erum Sheikh , Deputy Manager , Midas Group

First we will check import policy of UAE, if these products allow to import from India, we can start import formalities and start from sample procurement and sell it to relevant stores.

Adam Hussain
by Adam Hussain , Accountant , Emstar Logistics L.L.C

good quality or non food quality its does not matter, 1st we have to take health certificate from indian chamber of commerce , once its approve we can do otherwise no way

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