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Good advertising definitely guarantees commercial success, but in this case the success will be short lived. Sure you'll buy the product once, you use it and are not satisfied by it's quality you won't bother buying it the next time.
Yes, the extensive marketing and the graphics team play a vital role in making your brand image in the market. Let me quote an example of a mobile brand that started its operations in Pakistan few years back. They used extensive marketing and with addition to high tech graphics they selected the top celebrities as their brand ambassadors. Though the product quality was not good, but low prices and extensive marketing resulted in making Q-Mobile the market leader by capturing almost 80% of the market.
Yes for short period , to succeed in the market product should committed to the brand values , quality is a major role player.
Best design bring best result, Just like beautiful lady in best designed dress. One question do you like beautiful lady in bad dress? if your answer is no, how can you like that products that design is not good.
Human mind trust on those things that he see with eyes, Many peoples did not trust on God because they said we can not see God.
Hope you understand my point.
When you go to choose between similar items but one of them is well packed then you will choose the well packed one especially if it is grocery as it attracts you to select it.
Yes For while it can be saved for short Time.
Attractive Design with SME support it helps to improved the Product.
first determine product value proposition (why my product is better than others)
does it meet customers needs (ex: NOKIA vs. SAMSUNG) (SONY vs. SAMSUNG),
is it a friendly product? (IPHONE vs. SAMSUNG easier friendlier to use mobile)
(NOKIA focus on great CAM, while SAMSUNG was closer to customers needs)
then you have to answer the big question: WHY MY PRODUCT is better? WHY should people buy it ?
then you will know what will marketing have to focus on (NOKIA and MOTOROLA mistake),
then determine market size + market share + the great marketing plan and strategy
defenitly product will penetrate and succeed.
Never, Advertisement could never save any bad product. Yes, Advertsisng and creativity can play the role of ventilator. Brand or Product will die as its ventilator removes.
The ultimate solution is to work on product quality.
At the end of the day, its all about branding whether its a consumer product or your own self. We spend a lot on marketing and advertising and its exteremly important which will finally guarantee commercial success.
