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Kotler says that the integration of marketing in service after the main phenomena:
1 - the crises and problems to resolve, and it can be included the following: - the need of this sector of the marketing concept to solve organizational problems and development. - The need to find technical means to control the real content of the services which violates products. - The need for many of the basic data to guide the activity of this sector.
2. relating to the phenomenon of booming markets, where some specialists reported that the numbers determine the proportions
Expenditures allocated to service consumption
-alkhaddmat Bank in pre-manufacturing:
Where communities at this stage depended on agriculture and fishing in the provision of their needs and have this stage was characterized by the following features:
1-1-self-sufficiency:
Where each family produces what you need from the goods and services that characterize this stage not to
The existence of any marketing activity and the lack of any bank or financial activity.
21 - - exchange surplus of production:
Where families tended to specialize production, causing a surplus in production pushed them
To do a swap, commodity, and through swaps and other commodity goods, services
Provided was simple and personal, voluntary, and banking services did not appear landmarks
