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Sales and marketing are the two important aspect of the business, to increase the business the marketing has to be proper, advertising of the promotion should be highlighted. a market survey should be done on customer taste and buying preference, trend analysis so it can help to increase the sales.
Main and important thing is brand visibility should be there by marketing team so sales person can promote , highlight compare and increase the business.
Always to be up to date with market .market analyse to creat new ways to promot their product