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I believe that SWOT analysis is a great tool for not just the top management but all marketing and sales professionals. The latest thought is that sales is not limited to just the sales people so everyone should use SWOT.
I am using swot to gain understanding about the perspective of each employee in the organization. Companies which limit the employees are limiting their growth. SWOT can be used on a regular basis to get a qualitative understanding in the ability of the top management to communicate and the employees to understand.
