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It can be used everywhere (there are countries without/with restricted Internet, less developed, people who do not use Internet), you can always come back to it, it's at your fingertips, you can easily compare it with other offer/product/service.
No matter what the medium, a good content will always be appreciated by people. Although digital media is gaining ground with with new generation, the older generation are still more confortable with doing their reading in the traditional medium of newspaper and magazines. The ease and privacy that print media offers its readers is immense. So as long as good content is published magazines and newspapers will be here for a while.
i would still differentiate glossy printed flashy magazine, nice to browse, no charging required, bigger format than even ipad Pro, allowing a consumer not be overloaded with hundreds of banners all around the webpage.
Another parallel - Despite mobile TV is available since long ago with greater set of features, consumer is still loyal to watching TV content big picture on the wall on a traditional panel starting from inches while sitting in the arm chair or laying on the sofa (say with a child).
Simple words :- Reach- Relevance
- ROI
Digital Media is Fast, and highly Laser targeted to its respective viewers and hence it has a better ROI as compared to Print Media
Print media is for forever its one time investment and than the design will be there. its time saving in strange manner. No body is gonna download your whole profile and gonna read it online but if you give it in hard copy they will start reading it. No doubt that digital era is here and due to it Print media ratio is becoming less but as instinct-ion is concern it won't happen we just need to find more innovative solutions for print media to excel. Even the ads printed decades ago are still here.
Thanks for the invitation
Agree with my colleagues
Human Brain registers or attracts the colors, lines and Numeric digits etc...(Some illustrations too). As per my knowledge both the media's have advantages , Disadvantages too . I will try to explain one. The Printed design Advertisement can be seen by a viewers while they are on the way of their respective jobs. Where as Digitally shoot or Animated video need some time to spare/spend by the viewer(can not be watched while you are on some other work).
Perhaps the most important benefit of print media is tangibility. Among the reasons why many people prefer print is to do with the feel of the paper, having it in their hands means that the content is real, it exists. Print media is unique in its capability to trigger a number of senses; of course the feeling of paper, the smell of the ink or of an added scent, paper can be eaten or even listened to (when a chip is added). Paper can change colour when heated or put in front of a light, an ad can feel rough as sand or smooth as silk, all adding to the sensory experience of the advertising.
I agree with Mr vinodJetley answer. Thanks.
It is the culture itself. For e.g. in Bahrain there are so many print magazines and they all survive on advertisement. People love to print, they trust and read printed material. Magazines, newspapers and classifed magazines have discovered a way to survive. Provide the magazine for free and recover costs and profits from advertisers !
