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What are the five best ways to attract the relevant buyer to your booth in a trade show?

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Question added by Arshad Jabbar , Head Of Marketing , Singer Pakistan Limited
Date Posted: 2016/03/02
Tarek El Tahan
by Tarek El Tahan , International Researcher and Foreign Trade Professional , Researches & Studies

There are many ways to attract the relevant buyer to our booth in a Trade Show, here some of the main ones:

1- Booth location, front line exhibitors are hard to miss.

2- Publicity, the daily newspaper of the show (which is free) is usually reviewed by visitors (in addition to the regular show directory that is usually being sold at the entrances).

3- Booth shape, size and decoration .. if budget allows then a customized decorated booth of a three or four sides entrances would defenitly serve the purpose of the company rather than renting a standard size and decoration booth from show organizer.

4- Products/samples show in the booth.. the way products/samples are displayed on shelves and the easier to get explanation breifed flyers would definitly attract buyers/visitors to enter and show interest.

5- Hospitality and readiness of booth hosts .. buyers/visitors expect always to find receptivness and straight answers to their questions/inquiries (cost, quality, shipping time, etc...)

Mahmoud Samir
by Mahmoud Samir , officer in logistics department , DNM TEXTILE FOR SPINNING, WEAVING AND DYEING

  provide presentation Summary and clear a strong arabic accent about product Arises in the market

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