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What are the challenges in business development?

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Question added by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc
Date Posted: 2016/03/02
Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

People often confuse business development with sales.

Whereas sales results can often be seen within a month or a quarter, business development results are more long term.  They do however lay the path for future growth for the company and are an extremely necessary element of continuous growth.

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