What is a “ Consumer Affairs Cell”, what are its objectives and advantages?

Today more businesses and consumers are against unfair business practices and stand up for fair business practices. Recognizing this as a common goal, it strives to create an atmosphere of trust and confidence that can be instilled in the minds of both consumers and traders.

As a convenient solution to establish a better rapport with consumers and facilitate redressal of their grievances, the every business house should start and run an internal Consumer Affairs Cell (CAC). Such a cell should be headed by a very senior executive who reports directly to the Chief Executive Officer of the respective organization.

Recognizing advantage of this approach,  If organizations set up Consumer Affairs Cells, fewer consumers will turn to the Government seeking redressal of their grievances. It wants to reduce the number of consumers demanding more legislative consumer-protection acts and avoid unnecessary Government intervention.

Alternative Dispute Redressal (ADR) services by the Department of Consumer Affairs under Ministry of Food, Public Distribution and Consumer Affairs. Detailed information is provided on national consumer helpline, consumer online resources and empowerment centre and mediation.

Consumer affairs is an established system or entity formulated for the protection and safeguard of the consumer or purchaser of goods and/or services. It protects consumers from fraud. Whether you have been sold a lemon for a car or been deliberately overcharged for an item, the consumer affairs department can assist you, as its primary business affair is to handle the overall affairs concerning the well-being of consumers and their commercial transactions

Consumer Affair cells are created within an organisation to attain consumer grievances and suggestion towards the product/services offered by the organisation.

Objective of CAC is to satisfy consumer needs or solve product/service related problems.

It helps in;

1) Confidence of the consumer

2) Study likes and dislikes of consumer

3) Problem solvining

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Already answered by my dear colleague.

Thank you for invitation , regret I can not be of assistance as the term consumer affairs cell seems unfamiliar to me , however i am pleased to pick a bit of information about the topic from the participant's answers

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I fully agree with mr.Vinod Jetley

The CFBP seeks to regulate trade practices between consumers and businessmen. It urges business houses and associations to align themselves with and follow its Code for Fair Trade that upholds the integrity and honor of such transactions.

The CFBP has observed that today more businesses and consumers are against unfair business practices and stand up for fair business practices. Recognizing this as a common goal, it strives to create an atmosphere of trust and confidence that can be instilled in the minds of both consumers and traders.

As a convenient solution to establish a better rapport with consumers and facilitate redressal of their grievances, the CFBP suggests that every business house should start and run an internal Consumer Affairs Cell (CAC). Such a cell should be headed by a very senior executive who reports directly to the Chief Executive Officer of the respective organization.

The CFBP believes that, if organizations set up Consumer Affairs Cells, fewer consumers will turn to the Government seeking redressal of their grievances. It wants to reduce the number of consumers demanding more legislative consumer-protection acts and avoid unnecessary Government intervention.

Main Objectives

CFBP has outlined a few objectives to be followed by the Consumer Affairs Cell to maintain fair trade practices within the respective organization:

- Responding to the valid needs and grievances of consumers

- Resolving customer complaints

- Disseminating consumer information

- Educating consumers about their rights and responsibilities

- Engaging / liaising with outside consumer interest groups

- Advising management on consumer issues

Main Advantages

The CFBP believes that ensuring ethical business practices not only safeguards the interest of consumers but also enhances the image of the organization. It strongly advocates setting up and running of a Consumer Affairs Cell in every organization. Securing the interest of consumers helps propel the business of any organization in the appropriate direction. The CFBP strongly maintains that if the organization addresses the grievances of consumers directly, readily and speedily, consumers will not approach government agencies set up under the Consumer Protection Act and the MRTP. This will not only avoid unnecessary hassles and adverse publicity for both parties but also strengthen their relationship and build consumer goodwill for the company.

The CFBP recommends that the Consumer Affairs Cell in every organization takes prompt and corrective measures after getting feedback from consumers to avoid escalating matters.

Organizations are urged to use their Consumer Affairs Cell as instruments to inspire confidence in business, help create better credits and increase business in the long run.

 agreed with the answer of Vinod Jetley