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There are three broad criteria that one has to be certain about.
1) Type of event
a. Corporate event
b. Trade launch
c. Sales meet
d. Brand activation and Promotions
e. Weddings, anniversary, celebratory occasions and other theme affairs
f. Live Entertainment & concerts
2) Target Audience Profile
a. Age
b. TG Education profile
c. Sex (M/F ratio)
d. At times it’s also necessary to understand regional profile of the TG (Europeans, Indians and so on)
3) Objective or take-back of the event
a. Celebratory
b. Motivational
c. Party theme
d. Serious and business like. Formal.
e. Engaging customers
f. Ice-breakers (Internal & external)
4) Other criteria can be more specific to requirement or a mix of the above-mentioned.
Once you are certain about these criteria, you’ll exactly know what would be the right profile of the MC for your event. You can actually classify the MC as per what role they would have to play. Whether to entertain or motivate the audience or to enhance a serious communication which clearly defines your client’s objective. It also imperative on whether to have a male or a female MC, primarily if the MC role includes being the host too.
Beyond that your budget would also determine your choice. I’m certain, that in your region you’ll have access to MC profiles of all kinds. The next thing is to go through their profiles and show-reels which will help you to draw a shortlist.
A personal or a telephonic interview/conversation with the shortlisted will give you enough knowledge & information to finalise the most suited for your event.
1st factor: to be related to the event's topic (i cant bring a sports guy for a technology event)
2nd factor: see the target Audience. ex: i cant bring a funny interactive MC with Royal invitees in the gulf.
other factors: ability to interact, Voice, popularity (a TV presenter), looks, budget
Choosing the right person is almost as important as selecting your venue; the MC is the one who keeps your guests engaged, provide vital information to your guests, and works with your wedding planner to control the scheduled events for the evening. As the person whom guests have to listen to the most, you absolutely do not want them to bore your party to death. So you got to choose the perfect MC according to the event.
The qualities that I would consider for a good MC is:
1) Personality
2) good verbal communication
3) audience engagement
4) professional approach
5) experienced
1. Build an event brief - Industry Sector, Theme, Topics Covered, Speakers, Venue, Time & Date.
2. Understand the Audience - Demographics, Personalities, Industry Sector.
3. Create a pool of about 5-7 different MCs that are a fit for the above criteria - Local or International
4. Narrow down to 1 based on their Personlaity, experience, professionalism, market popularity, interactibility, budget & availability.
Type of event..
Every event has its own type of MC. Weddings for instance would require an upbeat person, someone who can keep the guests hyped without necessarily taking away attention from the newly weds. A corporate event on the other hand would need a person who understands the crowd, and how they associate with each other. A person who can break the ice without being embarrassing. One who is cautious, intelligent and a quick thinker.
Age group...
This is very important. Every age has someone they look up to, for instance the young, would prefer someone with a celebrity status, someone considered cool by their peers, the crazier the better. The older people however, don’t care whether the MC is famous or not, they expect a certain level of professionalism and intelligence from the MC.
Gender....
Surprisingly this plays an interesting role in keeping guests attentive. Back in the day, only one MC would be enough for an event. Fast forward to the future, there is women emancipation and rights, you’ve got to keep both genders happy. Choosing a male and female MC is tricky simply because not every pair can create that perfect chemistry, some people just don’t click (avoid making that mistake). Talk to the MCs individually and ask them how they feel about working with each other. That way, you can gauge how they feel about each other and who they are most comfortable working with.
There are a lot of factors which I need to take into consideration when selecting a prominent performer for an event.
Firstly, I need to consider the type of event and what the client's expectations are. After analyzing both aspects and checking to see if there is a correlation between the two, I then look for specific talent attributes.
When selecting an MC, I look for those with potential, as well as experience. One who is charming, can think on the spot, spontaneous, and knows how to captivate and engage a crowd at all times leaving them with an experience, rather than a performance.
A good MC should be engaging, witty, has a good sense of humor, and physically pleasing to look at. I select based on his/her past gigs and where they happened in order to gauge his/her capacity to interact with our audience.
i believe a lot of factors are involved in selecting a good managing committee as marketing has evolved into what we call customer-eccentric so firstly you have to listen to the demand of customers carefully and then form a MC. secondly you have to see which person fits which role of managing the event such as logistics, finance, planning and executing etc.
However i also believe that you cannot select the good MC you have to make a good MC in order to fulfill customers demand and maintain your reputation in the market.
Regarding the subject of the event, I find the best expert in region, if budget requires than in local territory, but I prefer international, and approach him directly inviting him and negotiating process of his engagement along with him/her.
