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Societal marketing places emphasis on the long-term well-being of society as a whole, incorporating this goal into the overall marketing plan of a company. While product and service marketing is still a key function of this type of marketing plan, the focal point of societal marketing is society. It is a combination of consumer wants or needs, company requirements, and the long-term good of society.
A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). You cannot touch it. You cannot see it. You cannot taste it. You cannot hear it. You cannot feel it. So a service context creates its own series of challenges for the marketing manager since he or she must communicate the benefits of a service by drawing parallels with imagery and ideas that are more tangible.
Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product or service marketing, however, and choosing the most effective approach for your company is key to developing a marketing campaign that succeeds. Two basic marketing methods include societal and traditional or service concept marketing, both of which can be effective. Your company's business strategy and philosophy will help you determine the method to use.
First: Societal marketing
places emphasis on the long-term well-being of society as a whole, incorporating this goal into the overall marketing plan of a company. While product and service marketing is still a key function of this type of marketing plan, the focal point of societal marketing is society. It is a combination of consumer wants or needs, company requirements, and the long-term good of society.
Second: Service marketing
It is a traditional Concept of Marketing considers a marketing strategy wherin a company uses to determine if it can produce a viable services consumers want or need, whether the company can produce enough desired service to fill the need, and the marketing method by which the need can be filled. This traditional marketing concepts rely on the concept hook for selling, with the end goal being to reach a target audience in such a way that the company makes its service attractive. This most commonly means tailoring advertising to fit the demographics of consumers.
There are 5 different concepts of marketing, each of which vary in the function that they deal with. For example – production concept deals with production and selling concept deals with selling. Each of the concept was developed as per the need of the market. As the market changed, so did the concepts of marketing. And today, we have an opportunity to look at all 5 concepts of marketing and what they represent.
The article lists out the concepts of marketing in a very brief manner. You can click on each link to know more about each individual concept of marketing.
Production Concept – Consumers prefer products that are widely available and inexpensive. The production concept is more operations oriented than any other concept.
Product Concept – Consumers favor products that offer the most quality, performance, or innovative features. The product concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company.
Selling Concept – Consumers will buy products only if the company aggressively promotes or sells these products. Off course, in this era of marketing, we know that selling is not the only tactic to sell your product. You have to focus on marketing as well.
Marketing Concept – Focuses on needs/wants of target markets & delivering value better than competitors. The marketing concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing.
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There are 5 different concepts of marketing, each of which vary in the function that they deal with. For example – production concept deals with production and selling concept deals with selling. Each of the concept was developed as per the need of the market. As the market changed, so did the concepts of marketing. And today, we have an opportunity to look at all 5 concepts of marketing and what they represent.
The article lists out the concepts of marketing in a very brief manner. You can click on each link to know more about each individual concept of marketing.
Production Concept – Consumers prefer products that are widely available and inexpensive. The production concept is more operations oriented than any other concept.
Product Concept – Consumers favor products that offer the most quality, performance, or innovative features. The product concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company.
Selling Concept – Consumers will buy products only if the company aggressively promotes or sells these products. Off course, in this era of marketing, we know that selling is not the only tactic to sell your product. You have to focus on marketing as well.
Marketing Concept – Focuses on needs/wants of target markets & delivering value better than competitors. The marketing concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing.
Societal Marketing concept – Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being.
(Societal marketing ( instagram ..etc
(so service marketing different its need ( advertising... etc.
Societal marketing is defined as 'Societal marketing blends social, company and customers wants', which the company should strive for a balance between its own wants, customers' wants and the long-term welfare of society
But Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services
The 8 Ps are best described as the specific components required to reach selected markets. In traditional marketing, there are four Ps: price, product, place, and promotion. In services marketing, the list expands to the following (Morrison, 2010):
It’s important that these components all work together in a seamless set of messages and activities known as integrated marketing communications, or IMC, to ensure the guests receive a clear message and an experience that meets their expectations.
Societal marketing emerged in the 1970s when organizations began to recognize their place in society and their responsibility to citizens (or at least the appearance thereof). This change is demonstrated, for example, by natural resource extraction companies supporting environmental management issues and implementing more transparent policies. This decade saw the emergence of media we are familiar with today (the first hand-held mobile phone was launched in 1973) and the decline of traditional marketing through vehicles such as print; the latter evidenced by the closure of LIFE Magazine in 1972 amid complaints that TV advertising was too difficult to compete with (Davis, 2013).
The mid-1990s ushered in the start of the online marketing era. E-commerce (electronic commerce) revolutionized every industry, perhaps impacting the travel industry most of all. Tourism and hospitality service providers began making use of this technology to optimize marketing to consumers; manage reservations; facilitate transactions; partner and package itineraries; provide (multiple) customer feedback channels; collect, mine, analyze, and sell data; and automate functions. The marketing opportunities of this era appear limitless. Table 8.1 summarizes the evolution of marketing over the last century.
Typically, the progression of marketing in tourism and hospitality has been 10 to 20 years behind other sectors. Some in the industry attribute this to the traditional career path in the tourism and hospitality industry where managers and executives worked their way up the ranks (e.g., from bellhop to general manager) rather than through a postsecondary business education. It was commonly believed that to be a leader in this industry one had to understand the operations inside-out, so training and development of managers was based on technical and functional capabilities, rather than marketing savvy. And, as we’ll learn next, marketing services and experiences is distinct and sometimes more challenging than marketing goods. For these reasons, most businesses in the industry have been developing marketing skills for only about 30 years
The previous answers covered all the the subjects. nothing more for me to add.
For me i can derive the differentiation from the names and also agree with others.
The societal marketing is a marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.
Services marketing is a sub-field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services.
My answer won´t bring any more value, agree with Mr Faizan Ahmad succinct answer. Thanks
Thanks I amagree with my colleagues answers Mr. Vinod Jetley he give us all what we ask
