Write note of each the following : Market Research, Market Mix, Market Plan and Market Intelligence ?

Market research is the process of analyzing data to help you understand which products and services are in demand, and how to be competitive. Market research can also provide valuable insight to help you: Reduce business risks. Spot current and upcoming problems in your industry. Identify sales opportunities

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four Ps: price, product, promotion, and place

A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling

Market intelligence is the information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development

Mr. : TARIG BABIKER AL AMIN  has given a good answer above

A marketing plan details how a company aims to reach specific marketing objectives. It links marketing activities with marketing and strategy objectives and is important in ensuring the right focus and direction for the company. The format of the marketing plan depends on the company’s stage of development.

The plan described in this article is based on a comprehensive template, suitable for established companies.

A marketing plan for startups is typically simpler in nature and demands fewer resources to complete while still providing the necessary structure to organize the activities within a small team. As a company grows, adds customers and builds its marketing and sales team, a more comprehensive marketing plan is required.

A marketing plan for established companies should include the following information:

1. Executive summary

• concise overview of report
• overall strategies, main conclusions, and key points of the marketing action program
• table of contents (appears after the items described above)

2. Objectives

• company mission—mission statement, definition of the business, and contribution of the unit and distinctive competence
• financial objectives—return on investment, net profit and cash flow
• marketing objectives—statement of what is to be achieved through marketing activities (for example, gains in market share, sales volume, profitability per unit, degree of product introduction, innovation); must be stated in measurable (for example, 10%) terms with a given time frame (for example, 24 months) and internally consistent (for example, following launch of product)

3. Marketing analysis

• markets/products overview—provides basics of the marketing plan and background about market segments
• marketing macro-environment trends—technological, economic, political and legal
• competition situation—describes major competitors in terms of size, goals, products, marketing strategies and any other relevant traits
• distribution situation—facts and data on the products by channel and the changing importance of each channel (by value and bargaining power)

4. SWOT analysis

• strength and weaknesses of current marketing strategies
• opportunities and threats—outside factors that can affect the future of the business
• issues to be addressed—results of the SWOT analysis

5. Marketing strategies

• target market segments
• competitive advantage by segment
• positioning by segment
• major decisions about all elements of marketing mix— product strategy, pricing strategy, communication strategy and distribution strategy
• cooperation required with other departments to reach targeted segments

6. Marketing action programs

• marketing mixes by segment—activities required to implement the marketing plan and achieve marketing objectives
• tasks and responsibilities

7. Budget

• revenue —forecasted sales volumes by unit and average price
• expenses —cost of production, cost of physical distribution, marketing costs (for example, product development, advertising, distribution channel training and development, sales force training and payment, marketing research)

8. Controls and contingency plans

• controls—how the performance of the plan will be measured, schedule by which to monitor its progress by comparing results against objectives
• contingency plans in case of an adverse event (for example, delay in product launch, technical problems)

Note that significant overlap exists between this template and the Market Development Strategy. If you have already completed the Market Development Strategy, place your emphasis on planning your marketing action programs (#6, above), budget (#7) and controls (#8).

I agree with Mr. TARIG BABIKER AL AMIN answer.

Market Research: keep you close to market

, Market Mix: your market tool

 Market Plan: basis on all plans, production, purchasing, assurance…etc

 Market Intelligence: help you where are you from your market plan 

I agree with the definitions presented by  TARIG BABIKER AL AMIN!

The same has been well explained above.

I agree with the rest answers

Thank You Mr. Mohammed for the invitation .. I would agree with others' answers who have really covered your question .. Variety of opinions and correct info... Nothing to add !

I agree with Mr. Tarag Babiker