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In your opinion, how important are entrepreneurship books in preparing young entrepreneur to enter the market?

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Question added by Abeer AlSayed , Senior Media Relations Officer , Jordan River Foundation
Date Posted: 2016/03/08
Herabet Sekayan
by Herabet Sekayan , Consultant , Enera Group

In my opinion, the books are important to give guidance, perspective and build high confidence among the young entrepreneurs to learn from the achievements and failures of others. However, relying only on books will not get things done because every entrepreneur should know that the market or domain that they are entering is still not tested, and could be full of uncertainties.

 

Moreover, it is also important to note that not every time “one size fits all”. The enterprise environmental factors, individual circumstances, funding, market preferences, among others, could be very different from one area to the other and from one entrepreneur to the other.

 

In other words, metaphorically speaking, the books could be the GPS, but still you need the car, insurance, enough gasoline, and driving skills to get to your destination.

 

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