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What is the difference between PEST & SWOT analysis?

SME management
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Question added by ahmad alhadid , Senior Accountant & Human Resource , TeamOne General Trade
Date Posted: 2016/03/09
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Ashok Rajagambeeran
by Ashok Rajagambeeran , Assistant Manager Receivables , Capgemini

 

This is bases the situation that influence the business.

 

PEST is influenced by the political, economical, social and technological factors.

 

SWAT is influenced by strength, weakness, opportunity and threats to business

 

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