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I agreed.But, not with all cases this is depends on other part situation.Because if the sales force knows very well the other party situation, the scenarios will be completely different.
The truth of this statement highly depends on variable factors associated with a concurrent negotiation, such as:
1- History of the negotiating parties. (expert or not?)
2- Number of parties engaged in the negotiation process. (volatility)
3- Value of the object being negotiated for. (how big is the pie?)
4- The negotiation technique used. (for example: prisoner's dilemma)
5- Whither the negotiators possess clear objectives regarding the negotiation or merely an expected outcome.
6- And most importantly the time given in hand to cope this negotiation process.
The statement in the question above implies that20% of unconsciousness dominate80% of the negotiation time which "logically" can't be true assuming that sale negotiations relays on expertise most of the time. However, agreement on some deal can only happened towards the end of a negotiation process, therefore the statement can be true when we forgo the precise percentage mentioned within it.
Good luck!
to some extent this can be true, however one shoul also take into consideration cultural particularities. i found though a link which can be useful in understanding the negotiation process in different cultures.
http://www.businessinsider.com/communication-charts-around-the-world-2014-3
pareto's principle taught us the80/20 rule which i have used opten and find it of gear inportance.
i would i a gree that80% of concession during a negotiation will be realized or achieved in20% of the time.
as achieving the80% in the last20% of the time, from experience i have had many situations were the bif chunk of concessions were made at very early stages of negotiation, but within the20% of the total negotiation time.
but at the end or the begginning, i differe.