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Between discount and promotion which should a retailer chose generally and why? How do a retailer judge which works better on a lon term basis?

In most of the cases retailers choose a discounting not knowing long term impact, at the same time scheduling these in an appropriate time, hence lose on identity getting trapped to perceptions of customers.

Marketing Retail Promotion Planning
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Question added by Subramanyam NV , Head of Operations , Reliance Retail Limited
Date Posted: 2016/03/15
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Muhammad Goraya
by Muhammad Goraya , Senior Territory Manager , Werrick Pharmaceutical

In most of cases retailers choose a discounting not knowing long term impact, at the same time scheduling these in an appropriate time, hence lose on identity getting trapped to perception of customers

Ahmed Nagi
by Ahmed Nagi , Sales Manager , SANY QATAR GROUP - JAIDAH GROUP

A discount pricing strategy is useful for driving traffic and sales short term. Used as a long-term strategy, discount pricing has some negative effects on market position and brand loyalty.Promotional discounts are short-term, to drive sales. Using promotional discounts too often trains consumers to wait for the sale and may damage the overall profitability of the product. 

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