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Consumer proposition has many things in a package but most crucial is to establish a brand which connects seamlessly all functions aligning the bigger cause to establish a brand.
A brand is based on an idea. Anything and everything be it tangible or intangible can be promoted as brands. The essential aspect would be the essence and soul of the brand which is being communicated at all times and how we project the same.
The critical steps in brand life cycle would be the brand image building excise, establishing an identity and then to consistently manage the brand identity with brand equity where the promises are delivered as promoted.
Successful brands are built on a foundation of meaningful brand strategy. And, that strategy provides the framework for what your brands mean and how they should be organized.
Oftentimes, making decisions about the future of a brand can be politically charged and challenging for an internal team to confront on its own. It’s difficult for a company to be objective about themselves – tenure and passion have a tendency to cloud constructive decision-making.
That’s where we come in. In our collaborative strategy process, we balance business planning with creative thinking to create a clear roadmap for where you want your brand to be in the future. But it doesn’t end there – we also design effective brand strategy tools to help you stay on the path to success.
brand introduction
devoling
growth
maturity
deline
for creation brand, we need to analyse the market of consumers, the market of competitors and to choose the most valuable strategy for creation and development of a brand.
Brand life cycle stages are :
1) the birth
2) the grows acceleration
3) the grows delay
4) the maturity
5) the recession
