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The Marketing Environment is an important issue. Describe the Macro and Micro environments?

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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2016/03/15
Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

Synergy of the Macro and Micro environments is crucial to ensure apt understanding and utilization of the marketing environment. 

Decision pertaining to selection of suppliers, understanding of competitors and targeted customers need to be made keeping the macro players, culture, politics, technological advances in mind.

 

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