What is a target market?

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As a Sales Marketer How Do You Target Market & What Will Be Your Selling Poi...
Posted by:
IGBINOBA STANLEY
24-July-2015

Marketing Communications Planning Marketing Management Marketing Mix Marketing Strategy Brand Management

Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2016/03/15

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by sonali jagda , Marketing & Business Planning Executive , Microsoft

Hi Mohamed, I'd say the target market are group of potential customers, the people who will benefit from and hence will most likely invest in it. It is often determined by age, ethnicity, profession, income group. etc.

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