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Most challenges facing marketing today lie within the areas of culture, diversification, and language barriers. Most companies have not yet caught on to the importance of the global marketplace and have yet to fully understand how to use it to their advantage. Companies have not modified the marketing strategies necessary to achieve optimum marketing goals. Understanding the global marketplace is more vital to companies than most of them realize, considering that without marketing their products and/or services to their target markets in other countries, expansion of their company is quite impossible. In order to expand your company outside of the country of origin, one must market to the target markets in other countries, introduce the products and/or services, create a sense of need and want in that target market, then launch a contingency plan and timeline of when and how to expand their company into those markets.
Marketing globally requires comprehension and the ability to focus on specific marketing campaigns aimed at grabbing consumers' attention; therefore, one must acknowledge that every culture is different and requires - or rather demands - marketing that will speak to them in the way those individuals need it to.
Hi Kaibunga hope you are well. I’d say that top management of company is not tended to invest in marketing techs, this problem is very actual for industrial companies where management are from manufacture, or the company invests in advertising only not in marketing itself.
The top management values not the efforts of marketing managers in relation to brand building.
There is lack of interaction between sales team and marketing team.
1- Return on investment
2-proper management
3- identifying/targeting new markets and risk taking
4-sponsoring
5- cash flow / budgeting
vicissitudes market and different marbles
